In order to highlight the diverse colors in their product lineup, Hanes is asking women to share the color of their undergarments. The campaign recently launched and drives respondents to a microsite (.undercovercolor.com) where women can declare the color they are wearing and share related comments via Twitter.
In order to highlight the diverse colors in their product lineup, Hanes is asking women to share the color of their undergarments. The campaign recently launched and drives respondents to a microsite (.undercovercolor.com) where women can declare the color they are wearing and share related comments via Twitter.
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